Cycle Shop Insurance

If you’re a cycle retailer looking for competitive shop insurance, contact us first to discuss how we could help you. We’ve worked with thousands of cycling-related businesses since 1989 to find the right cover for their needs.

Cycle Insurance
Cycle Shop Insurance
CycleSure Insurance

About the CycleSure scheme for Cycle Shops

Since its launch in 1989, the CycleSure scheme has helped cycle shops of all sizes to find cover that fully meets their needs at a competitive premium. Our scheme can also cover the following cycle related business activities, either as a standalone business or alongside a cycle shop:

  • Bicycle distributors
  • Cycle hire operators
  • Service and maintenance
  • Mobile bike mechanics

Our many years’ experience in the cycle trade has given us the knowledge that we need to help you at every stage of the process. From finding and arranging cover, right through to supporting you in the event of a claim, we make the process as simple as possible for you.

Thanks to our understanding of the trade, we’ll ensure that your expertise, experience and accreditations are fully reflected in the premium and terms of your insurance.

Recognising your expertise

If you belong to any professional membership organisations or hold accreditations for specific areas of your work, it demonstrates your commitment to providing the best service. We’ve negotiated the following for clients under our CycleSure scheme:

  • Discounts for Association of Cycle Traders (ACT) members
  • 5% discount for shops with Cytech Technical 2 and 3 accredited staff

We’re the only officially recognised shop insurance broker for the ACT and also arrange cover for CTC, London Cycling Campaign and National Bike Week, so you can be sure you’re in safe, knowledgeable hands.

What is covered under a Cycle Shop Insurance policy?

The exact cover will depend on the specific details of your cycle shop. We’ll make sure you have cover for everything you need and it would typically include the following:

  • Material Damage cover for any buildings, furniture and shop fittings, business equipment and stock you may have as well as customers’ bikes that are in your care.
  • Business Interruption, to protect against loss of revenue following a claim under your Material Damage cover.
  • Public and Employers’ Liability to protect the public and your employees in the event of an injury or property damage.
  • Product Liability to cover liabilities arising specifically from the use of any products you make, by a customer or other third party.
  • Money cover if you handle or keep large amounts of cash on the premises.

We’ll start the process with a full fact find to ensure that you get the cover you need and that the policy fully reflects your cycle shop’s range of products and services.

Contact Us

You can get in touch with Cyclesure via email or phone with the details below.



0151 427 9529



20-24 Faraday Road, Wavertree Technology Park, Liverpool, L13 1EH

Contact us to discuss your Cycle Shop Insurance

If you’d like to arrange a quote, or simply to talk about your Cycle Shop Insurance, contact us and we’ll be happy to discuss your requirements with you. As part of the JMG Group, we’re now a top-30 UK insurance broker. Our strong relationships with insurers help us to find you the right cover at competitive premiums.

In the event of a claim, we would work closely with you and the insurers to help settle your claim. Our aim is to help you settle your claim promptly because we recognise the importance of getting your shop back to normal as quickly as possible to ensure that customers can still visit you.